DIGITAL MARKETING
7 Surprising Reasons Every Student Should Learn Digital Marketing
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Chris Chan, Digital Marketing Consultant
26 September 2020
In ancient times craftsmen and blacksmiths were prized possessions. Why? Because they possessed rare and valuable skills that no one else did.
Our world is the same, rare skills are in high demand.
That doesn’t mean you can learn any skill in any way and live the life of your dreams.
It’s astounding that you can make the death star out of post-its. And I’m sure your plate-spinning skills are out of this world. But those skills won’t get you anywhere.
At least not on their own.
You need to embrace skills that have high demand and value.
In other words, you need to solve problems.
Good skills should solve, entertain, inform, or educate.
A great skill can do all these at once.
One of the greatest skills to learn in the modern age is the skill of Digital Marketing.
Not only is Digital Marketing lucrative and flexible it is also easy and cheap to learn.
A true skill takes a lifetime to master. But in about 3 months you can learn enough to make a true impact on someone’s business.
Heck in 3 months you might even be able to kick start your own!
Using Digital Marketing you can transform useless skills into valuable creations.
You can upload a timelapse of your post it sculptures onto YouTube to entertain the masses!
Digital Marketing isn’t about making cute websites or Twitter posts for cupcake companies.
It’s about making lasting change by solving real problems.
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It’s time to get organized and start learning.
1. You Have No Real Skills
Anime binging doesn’t count!
Look, in the real world, you need real skills.
Your whole life depends on the amount of value that you can bring to yourself and the people around you.
And skills are the key to value
Don’t believe me? Here are 3 examples:
-Your listening skills are why you have friends and close relationships (or why you don’t!)
-Your studying skills are what get you good grades (or crappy ones)
-Your alcohol tolerance skill is what keeps you from puking on the side of the road after Thursday’s party (Yes, Thursday because we all know that’s when the weekend starts).
Every skill that you build is key to unlocking your value for yourself, your friend, and your future.
In the same way, you need to build amazing skills if you want to have enjoyable and meaningful skills.
Instead of studying and hoping you’ll land some deadbeat entry-level job, opt to build real skills.
Repeat after me.
Skills build freedom!
If you have a rare and valuable skill that people need you will always have work to do.
Some skills you should consider developing today are:
- Sales and Closing (over the phone, video call, or in Person)
- Copywriting and Content Writing
- Video Production and Animation
- Computer Programming and Coding
- Accounting, Law, Engineering or a Professional skill
- Practical Medical Skills
You can learn Some skills within the comfort of your home while other skills need loads of studying and interning.
Either way, skills take time and effort to master.
Check out these articles if you want to learn a new skill in 3 months or less!
The most valuable skill on the market right now is Digital Marketing.
But do you know what kind of Digital Marketer you should become?
There are 3 main kinds of skilled Digital Marketers:
1. Specialized Digital Marketer
A specialized Digital Marketer specializes in a specific part of digital marketing.
This includes skills like:
-Copywriting
-Content Marketing
-Social Media Marketing
-Paid Advertising
These are all viable options. Mastering any one of these will make you valuable in your target market.
2. Full-Stack Digital Marketer
If you want to be even more valuable you should aim to become a Full-Stack Digital Marketer.
A Full-Stack Digital Marketer is someone who can do it all.
Facebook ads, sales pages, video production, infographic design. A full-stack Digital Marketer can do it all.
They aren’t the best at everything but they have industry-level knowledge of everything.
A Full-Stack Digital Marketer can have 1 or more specialties.
Full-Stack Digital Marketers can be competitive in a niche market or a more general market
3. Digital Marketing Consultant
The gold standard of Digital Marketing is a Digital Marketing Consultant.
They are Full-Stack Digital Marketer with strong specialties and a knack for strategy.
A Digital Marketing Consultant should be able to boost any business’s ROI with any budget.
This is the most difficult Digital Marketing skill to master. It’s also the skill with the highest income ceiling.
But I’m getting ahead of myself.
Why should YOU start learning Digital Marketing today, or at least as soon as you can?
“Instead of studying and hoping you’ll land some deadbeat entry-level job, opt to build real skills.”
2. Small Businesses are Closing Down Because They Don’t Have an Online Presence
If you’re reading this post-2020 you know that brick and mortar businesses are crumbling.
It’s a scary world out there for small business owners that don’t have an online presence.
What do they need?
They need people like you!
Young, inexperienced, and willing to learn.
Declining businesses may not pay the greatest but they are great learning experiences. And great testimonials if you bring them real value!
As a Digital Marketing student, you’ll find plenty of small businesses that need help building websites and running ads.
Provide those services and you’re golden.
But how do you?
How do you find the kind of businesses that you want to work with? (Not work for!)
You can find jobs posted on websites like:
But the better option is to find local small businesses that need the services you provide.
Looking to learn Digital Marketing quick and dirty? Check out my article here!
3. It’s Cheap (Or Free!) To Learn
Digital Marketing is one of those skills that you can’t quite learn in College but that you can learn on your own!
It’s not for the faint of heart and you can’t expect anyone to hold your hand through the process.
You’ll need to find unique and creative ways to build the skills required to help clients.
But don’t worry! This won’t cost you more than your time and dedication.
There are plenty of free resources out there for people like you that want to learn a new skill quick and dirty
Sure, there are outstanding resources like Skillshare and Coursera.
There are also online certifications, free courses, and people like me learning with you.
In fact, the whole reason for my website is to help YOU gather the resources you need to learn Digital Marketing without paying a dime.
I also offer you an expedited path if you choose to take it but that’s up to you.
If you want to know the step by step ways that you can become a Digital Marketer without breaking your bank Click Here!
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4. There’s a Ton of Demand for Great Digital Marketers Right Now
Let me ask you a question.
Have you ever been in a room where everyone is looking at you for answers?
Everyone, I mean everyone, in that room is dying to hear your opinion and thoughts.
Yup, neither have I.
Truth is, few skills, qualities, and traits will give you the power to have universal value to anyone you meet.
Luckily Digital Marketing is one of them.
There are a ton of businesses looking to hire and work with marketers that get them the results.
That means that if you play your cards right you will never be out of a job!
If you want to learn the basics of Digital Marketing for free with me within 3 months click here and I’ll show you how.
There are tons of gurus out there who claim to be able to show you the secrets to Digital Marketing.
They’ll charge you thousands of dollars pretending to teach you to ‘make money online’ in weeks.
It’s not that simple.
Becoming a great marketer or a great anything for that matter takes hard work and dedication.
You’re going to need to break a sweat and put in the hours if you want something rare and valuable.
But don’t worry because…
5. You’re Doing Nothing at Home Anyway
You. Yes, you. I know you’re sitting there staring at your phone, computer, or another technological knick-knack.
The truth is you’re not doing that much with your life to improve yourself and you know it.
Zoom University isn’t exactly rigorous.
Learning a new skill is one of the most productive things you can do at home. It’s not very costly and you can use your spare time and energy to become unique and valuable.
I know you’ve been unproductive and you’re not sure if you can push through and get everything you need to get done.
If this sounds like you Click here to learn the best productivity tips you’ve never heard before.
Need a boost in your energy levels to kickstart your Digital Marketing journey? Click the link below and download your productivity toolkit.
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Life’s a gateway to adventure, digital marketing is your key.
6. Choose Your Own Adventure
Let’s be real.
You’re looking for a job that will give you real satisfaction, real impact, and real flexibility.
Do you want to travel the world with your loved ones?
Do you want to pick up a new language and learn to talk to your long lost relatives?
Perhaps, you want to have the time to learn the banjo on a Wednesday morning.
If you’re looking for more time and to choose your adventure Digital Marketing is for you.
I’m not here to sell you on some 4-Hour Workweek dream, its not going to be that easy.
Digital Marketing is the type of skill where you put your best foot forward to reap the benefits later on.
You’re not going to make a ton of money upfront and you’re going to need to devote yourself to learning the craft.
Want to learn more about what it means to devote yourself to learning a craft instead of pursuing a job? Click here.
Becoming a Digital Marketer requires devotion and a lot of work starting out.
That’s exactly why you’ll stand out from the competition!
If you can prove that you’re unique, trustworthy, and skilled there is no limit to the freedom that you can achieve as a Digital Marketer.
Being a Digital Marketer is all about choosing your own adventure in life. It’s about going where you want to go and exploring the uncharted territory of the Digital world.
Want to know how you can get started learning Digital Marketing today? It’ll cost you nothing but time and effort! Click Here.
“Being a Digital Marketer is all about choosing your own adventure in life.”
7. It’s The Most Flexible Skill in the World
Digital Marketing is a pretty broad term.
It’s not limited to one specific skill like writing, designing, analyzing, or psychology.
Instead, it’s a skill that’s developing and changing.
You can specialize in one area of the skill or you can learn to be great at all of them.
The wonderful thing about Digital Marketing is that you will always be unique.
You’ll have a skill set combination that no one else has.
Who knows?
Businesses could be craning their necks to get a better look at you to fill their positions.
Want to build skills and career around something that you love?
Do you want to have the flexibility to have a well-rounded life? Then Digital Marketing is for you!
Check out the link below to find out how you can get started for FREE today.
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Conclusion
You’ve got good reason to learn Digital Marketing. It’s time to get cracking with actually learning the skill.
If you want to know the fastest way to learn hard skills check out my article here.
How long does it take to learn Digital Marketing?
What form of Digital Marketing works best for you?
Do you want to become a specialized Digital Marketer, a full-stack, or a marketing consultant?
Want to start your YouTube channel, WordPress blog, or Podcast? (Podcasts aren’t dead!)
It all starts with learning and mastering the skill of Digital Marketing.
Check out my 3 Month free guide to learning Digital Marketing Here!
Best wishes and best of luck!
Chris Chan
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