Contact Chris
Growth Marketing, Creative Strategy, Copywriting
Chris
Chan
Hi, I'm Chris. I write and direct the ads, pages, emails and scripts that turn a cold click into profitable revenue.
100+ funnels launched1,000+ content pieces published6+ years in marketing
Some brands I've created for
Funnel breakdowns, walkthroughs and conversations I've put out. Press play and you'll hear how I think before you ever read a case study.
I work on everything between the first cold click and the revenue it brings in.
The message
Before I write an ad, I work out what you sell, who it's for and what they believe right now.
The creative
Every headline gets the same treatment. Here's one, in miniature.
draftWe craft engaging content that elevates your brand.
cutVague. No buyer, no outcome, nothing to prove.
editCreative that turns cold traffic into profitable revenue.
I work with designers, editors, media buyers and developers, and we measure, then iterate.
Pick a service to jump to the work behind it.
Before anyone opens a design tool, I work out what you sell, who it's for and what they already believe.
See the case studiesStatic ads, motion video and copy, made in volume, then scaled or cut on cost per lead.
See the ad workLanding pages, sales pages and scripts for VSLs, UGC and talking-head videos.
See page and script samplesSequences and weekly sends that people actually open and click.
See email samplesHow a stranger becomes a paying customer, one step at a time.
See funnel case studiesBlog posts, LinkedIn, podcast and video content that bring the right people in.
See content samplesMost teams
Whoever is loudest in the room wins.
How I do it
I ship a lot, then the account tells us what to keep.
Most teams
The ad promises one thing and the page says another.
How I do it
Same voice from the first click to the sale.
Most teams
Nobody can say what any of it was worth.
How I do it
You get the number, the time period and what I was responsible for.
Every figure here comes from real work. Some were team results, so each case says what I owned. Each one covers the problem, what I did about it, what came out of it, and where you can see the real work.
67.4%
lower cost per lead on Teachable's Meta and Google ads, with cost per acquisition down 36.0%.
Paid creative I write and produce at Teachable
Teachable
33 → 119live ads
Meta and Google paid creative · with a media team
Paid creative was the bottleneck. The account ran about 33 live ads and the library held 18 assets, so tests were slow and fatigue set in fast.
Results reflect the creative and the account working together.
Ecommerce brand
9.5xreturn on ad spend
Meta ads
An ecommerce brand needed paid social that paid for itself, through The Internet Marketing Nerds.
Trading-education creator
About $100Ka month
Cold-traffic Meta ads · about 90 days
A trading creator with a large YouTube audience had no paid funnel. The goal was a repeatable way to turn cold Meta traffic into booked sales calls.
Metrics are from one sample week ($1,118.49 in ad spend), not a lifetime average.
Teachable
0.91% → 1.78%click-to-open
Newsletter to 1M+ contacts per send
Teachable's newsletter went to more than a million creators a send, and most of them weren't clicking. The company also needed original research it could own.
Findings belong to the published survey, not to the industry at large.
WITHIN
20.2% → 36.2%
Email open rate
WITHIN is a 400-person performance agency with clients like Nike and The North Face. Its own marketing had to sound as technical as the work it sold.
Team results. The content was mine.
PR agency
21 callsabout $50 each
Booked in a sample week
A PR agency wanted a steady stream of qualified calls for its sales team.
Metrics are from one sample week ($1,049.06 in ad spend). The agency later reported over $700K in profit that year.
Real-estate coach
$230K+in about 45 days
Live virtual event funnel
A multifamily real-estate coach needed a live virtual event that filled seats and sold the back end.
Ads, funnels, email, lead magnets, content and video. Almost everything here links to the real thing, so you can read it, click through it and judge it yourself.
Ad portfolio
Static ads, motion videos and scripts across Meta and Google, in one folder.
Lead generation
A giveaway campaign I worked on at The Internet Marketing Nerds.
6,973 leads at about $0.41 each on $2,856 of spend.
Scripts
Ad and video scripts for 7 and 8-figure coaches, founders and agencies.
Challenge launch
Landing pages, Facebook ad copy, VSLs and emails for a church leader's online challenge.
4,000 challenge sign-ups in 3 days.
Paid creative
Dozens of static ads a week plus motion videos, built with an AI-assisted workflow.
33 to 119 live ads. Cost per lead down 67.4%.
Landing page
The opt-in page for a creator funnel that scaled to about $100K a month. VSL scripted by me.
$3.99 per lead in the sample week.
Sales page
A sales page for an 8-figure coaching program, with the VSL script.
Landing page
A live landing page with a scripted VSL.
Funnel
A booked-call funnel that ran at about $50 a call.
5.79x return on ad spend in the sample week.
Event funnel
A live virtual event funnel for a multifamily real-estate coach.
$230K+ in about 45 days. $500K back end.
Funnel
A full funnel for a local gym, one of my larger single projects.
Funnel
A funnel built in GoHighLevel for a fitness coaching agency.
Funnel
A funnel for a trading coach with over a million YouTube subscribers.
Workshop funnel
The Inner Wealth Workshop landing page and the Financial Rewire sales page.
Book funnel
A book funnel for an ecommerce coach.
Book funnel
A book funnel for an author with 2.5M Instagram followers.
Book funnel
A book funnel in the CBD and holistic medicine space.
Book funnel
A book funnel for a triple-net investing playbook.
Book funnel
A book funnel for a faith-based author.
Book funnel
A book funnel for a business author.
SaaS funnel
A product funnel for a SaaS tool built for agents.
Funnel
A funnel for an aviation investing offer.
Event funnel
A registration funnel for a series of live revival events.
Funnel
My own funnel, built and written end to end.
Kickstarter
The page and email copy for a reusable silicone mask while the founder ran traffic.
$35,000+ raised in under 30 days.
Cohort launch
A landing page and a LinkedIn article for a six-week cohort.
About $15,000 from about 15 students at $1,500.
Coaching program
A coaching business I started, and a live four-week program for new grads. I built the site, page, lead magnet and curriculum.
One client went from about $500 to $2,500 a month.
Sales script
A script for a coaching sales team.
Master copy
A master copy folder for a roofing coaching program, pages and emails.
Newsletter
Written, built and sent to more than 1M contacts per send. 40+ editions.
Click-to-open rate up from 0.91% to 1.78%.
Newsletter
Runs for the paid and Book of Business segments, about 33K contacts in the paid segment.
47.4% open rate, 1.84% click-to-open.
In-app message
An in-app message sent through Pendo.
3,964 views and 123 clicks: 3.1% click-through.
Newsletter
Drafted, designed, built and sent to a list of about 10,000 B2B contacts.
Open rate up from 20.2% to 36.2%.
Email sequence
A welcome sequence for a ClickFunnels-certified, award-winning agency.
Newsletter
A 29-email newsletter strategy for an agency's list.
Newsletter
A set of newsletters written for a coach.
Email copy
Launch and nurture emails for an 8-figure coaching mastermind.
Automated emails
Welcome and nurture sequences written for coaching clients.
Research report
An original study of 1,200 creators, published by Teachable.
Landing page converted at 33.6%: 1,064 leads from 258 schools.
Lead magnet
A campaign manual for Teachable, written and produced with a designer.
Lead magnet
A guide for creators, written for Teachable.
Lead magnet
A short guide for growth-focused creators, written for Teachable.
Playbook
Seven strategies for building stability as a course creator in an AI-driven market.
eBook
Six steps to creating and launching authentic influencer campaigns. Written at WITHIN.
eBook
Eight steps to a remarkable affiliate program. Written at WITHIN.
eBook
Lifecycle 101, written at WITHIN.
eBook
Six actionable steps for maximum ROI. Written at WITHIN.
One-sheeters
Influencer, affiliate, lifecycle and gamification one-pagers for WITHIN.
Lead magnets
Wrongful termination and workers' compensation guides, designed in Canva, for a Los Angeles firm.
Lead magnet
A lead magnet for my own coaching business, designed in Canva.
Blog author page
My author page on Teachable's blog, with every article I've published there.
Blog traffic: 77K to 134K monthly pageviews in eight months, with a team.
Guide
The complete guide to getting started (2025).
Comparison
Which platform is right for you, in 2025.
Guide
The ultimate guide to selling high-ticket offers.
WITHIN blog
Four ad types and the strategies that perform.
WITHIN blog
Four alternatives for incremental returns.
WITHIN blog
Creating the path to loyal customers.
WITHIN blog
Why silos hurt messaging and how to fix them.
WITHIN blog
Seven brands' tactics to increase engagement.
WITHIN blog
Seven ways it will affect marketing.
WITHIN blog
Three brands that got the tone right.
WITHIN case study
A published case study on an email program.
WITHIN case study
A published case study on a smart shopping program.
WITHIN case study
A published case study on paid digital.
WITHIN case study
A published case study on feed optimization.
WITHIN case study
A published case study on influencer marketing.
WITHIN case study
A published case study on email.
WITHIN case study
A published case study on a seasonal influencer campaign.
WITHIN case study
A published case study on influencer marketing.
WITHIN case study
A published case study on loyalty.
WITHIN case study
A published case study on lifecycle email.
WITHIN case study
A published case study on email.
WITHIN case study
A published case study on email.
WITHIN case study
A published case study on a licensing collaboration.
Service pages
Performance branding, integrated media, affiliate and influencer service pages.
Technical article
A technical piece for an IT services firm.
Technical article
A technical piece for an IT services firm.
Technical article
The ultimate guide to setting up API integrations.
Blog and video
Wrote nearly every post for a 6,000-person IT firm over about two years, with expert interviews, case studies and pillar videos.
Books
Full book drafts for founders and coaches, start to finish, plus the funnels to sell them.
Blog posts
Long-form blog posts for a Los Angeles trial-law firm.
Executive video
Scripts for executive LinkedIn videos, plus a written and produced explainer on the Iron Triangle in software projects.
Podcast
Hosted 10+ episodes: wrote the scripts, ran the interviews and directed the edits.
100+ interviews with creators from $0 to multiple seven figures.
Social
Helped the account reach 100,000 followers, with a team.
Social
Original carousels and posts I wrote and designed, growing the account to about 590 followers.
Transformation postHow-to carouselList carouselBrand breakdown
YouTube
Breakdowns of funnels, ads and copy I've built.
Video walkthrough
A full walkthrough of the cold-traffic funnel and its numbers.
He approaches every project with a strategic, business-first mindset, so the content he creates actually drives results instead of just filling space.”
I found that he really shines as an interviewer, digging to understand and really engage the business owners he spoke with.”
Chris was a total breath of fresh air when he joined the team at Teachable. He brought such a bright energy from day one and is the type of person who is full of ideas, curiosity, and encouragement.”
We collaborated on several articles about retail media and marketplace, with Chris serving as the editor, fact-checker, and copywriter on key projects.”
Chris was a star hire at WITHIN.”
Chris was truly one of the best, most collaborative and creative co-workers I've had the pleasure of being on a team with! He is proactive, engaged and excited to craft fun, relevant content.”
Christopher is a highly talented and creative individual with a deep passion for content creation. His ability to produce engaging and impactful content is truly exceptional.”
Chris is a fountain of enthusiasm with the curiosity and intelligence that defines great marketers.”
Besides being a joy to work with, Christopher is a take-charge person who is able to present creative ideas and communicate the benefits.”
I like figuring out what a business really stands for, then saying it plainly enough that the right people say yes.
I started on the agency side, writing technical B2B content for a 400-person marketing agency. After that I spent a year and a half inside high-ticket creator funnels, where every line had to earn a click, a lead or a sale.
Today I write and produce all of Teachable's Meta and Google ad creative, and I write, build and send its weekly newsletter. Designers and editors help me get the assets out the door, and I take on a few independent clients on the side.
My faith shapes how I work. I tell the truth about what an offer does, I put the reader first, and I measure the result.
Email or LinkedIn. Tell me what you're building and where it's stuck.
I'll ask about your audience, your offer and what you've tried.
You get my honest read on the problem and what I'd do first.
Founders, marketing leaders and agency teams with a clear offer who want a senior person to sharpen the message, build the creative and ship strong copy. I've worked with education creators, high-ticket coaches, ecommerce brands, SaaS companies, B2B services and agencies.
Every case above says what was mine and what belonged to the team. Messaging, ad creative, copy, email and content are mine. I work alongside the people who handle media buying, design and development.
Yes, all the time. I write and direct the assets, then work with the designers, editors and media buyers who build and run them. We look at the results together.
Email chris@thechrischan.com or message me on LinkedIn. Tell me what you're building and where it's stuck.
Tell me what you're building and where it's stuck.
chris@thechrischan.com